Category
Mentor
College
Font
Visual Identity, Illustration
Brian Bowles
Milwaukee Institute of Art and Design
Cabinet Grotesk (Indian Type Foundry)
The brand aims at families where olders and youngers share their knowledge and their skills one another. Consumers can buy products, customize them in the creative space or use them in the leisure space.
The logomark is based on the skatepark’s architecture with their shapes, curves and angles but highlights movement and inclination of skateboards too. Considering underground culture and street art codes or graffiti was essential.